Divya Kulshreshtha
Case Study · Naukri · 2026
Case Study · Naukri (Info Edge) 2026

AI hiring team for recruiters.

Hiremate is a 24/7 Sourcing, Screening & engage platform from Naukri. It supercharges our ATS offering Zwayam with an agent-first experience — strategy, research, agent architecture and a six-agent system, designed and shipped as a working prototype in code.

Agent offering from Naukri Design & Shipped in Code TAT of 2 months Claude Code Figma Make & Agents Conversation Design Agent Architecture Design UX Research Service Design
Design n Shipped in Code Modern UX process
Idea2Ship in 2M Turnaround
IC Lead My Role
ClaudeCode+Make Toolstack
Hiremate home — an AI hiring team workspace on Naukri Resdex FIG. 01 / HM-26 — hover to play
The Landscape

The recruiter agent market is booming.

Every major player is racing to ship autonomous hiring agents. Here's who's in the arena.

Semantic understanding of candidates & rolesDepth
Natural-language searchSearch
Multi-step reasoning on job descriptionsReasoning
Agent personas with clubbed capabilitiesAgents
Autonomous agents from sourcing to outreachAutomation
High-volume personalised outreachOutreach
Multi-channel outreachOutreach
Continuous reruns of jobsAlways-on
Multi-agent setup per roleAgents
Always-on outbound engine that keeps discoveringEngine
Not a one-shot search toolModel
Agentic AI + expert recruiters combinedHybrid
Delivers interview-ready slatesOutput
Engagement models from per-role to AI agencyModel
Skills graph & talent intelligenceIntelligence
Automation across internal + external talentReach
Rediscovers past ATS candidates for the roleRediscovery
Talent "operating system" where agents surfacePlatform
Drives skills-based internal + external hiringSkills
Résumé fraud detectionIntegrity
AI phone screeningScreening
AI schedulingScheduling
Automated fraud-aware flow for high volumeSpeed
"Human-like" AI interviewerExperience
Recruiter bias reductionFairness
Richer, fairer signals than résumésSignal
All-in-one recruiting workspacePlatform
Outcome predictionsSignal
Willing-to-move signalsSignal
Rich, multi-format assessmentsAssessment
Visual "agent builder" to design funnelsBuilder
Inbound Agent with explainable scoringExperience
Researched & synthesised with Perplexity Claude Research NotebookLM
i
The user perspective
001 / 008
The User Perspective

I met recruiters to understand their views on ai & agentic work.

To sharpen my understanding of recruiters, I met many in-person and listened to social content via NotebookLM for insights. I sat at their desks, watched the real workflow, and listened across in-house teams, IT-staffing firms and agencies. Nine recurring mindsets shaped every product call that followed.

3 segmentsEnterprise · SMB · Consultant
Roundtables + 1:1sTA experts & working recruiters
On-desk shadowingWatched the real workflow
RAG on social contentNotebookLM over recruiter creators
Recruiter at her desk during an in-person research session FIG. 04 — In-person, at the desk
Recruiter sourcing candidates during a shadowing session FIG. 05 — Shadowing the live sourcing flow

Five stages, one recruiter holding it all together.

A blended map of in-house TA, IT-staffing and agency workflows — from raising a role to a signed offer. At every step sits friction an AI teammate can quietly absorb.

01 / 09 AI tool fatigue

Overwhelmed by AI tools, struggling to adapt

Leaders fear stacking so many disconnected tools that, in a few years, they'll own hundreds of AIs nobody actually knows how to navigate.

In a few years we'll have hundreds of AIs nobody knows how to use.
— Agency lead
02 / 09 Expertise & control

Don't take away my expertise and controls

Expert recruiters live on Boolean logic, precise exclusions and rapid visual feedback — years of muscle memory. Conversational AI felt like a step backward.

Explaining context to AI takes longer than ticking filters I know by heart.
— IT-staffing recruiter
03 / 09 Human nuance

AI can't read between the lines

A model trained on stability metrics rejects a 1-year stint — but a human reads the nuance: a family break, a career pivot. Let AI do the mechanical work so recruiters can assess fit and build relationships.

A 1-year stint isn't a red flag — it's a human story.
— In-house TA, interview
04 / 09 Sea of sameness

Résumés all look the same now with AI's help

Generative AI tailors résumés perfectly to any JD. The result is polished, keyword-optimized applications that may not reflect real capability — and the barrier to apply has dropped to near zero.

Everybody copies a JD and creates a résumé in 30 seconds… be prepared.
— Agency recruiter
05 / 09 Busywork drain

Take the unproductive grind off my plate

Hours vanish hopping across multiple portals just to stitch one comprehensive candidate list together — and the moment it runs dry, the sourcing starts all over again. That hunting-and-gathering is where time leaks, not where judgment lives.

Keep the list full for me — I'll spend my hours on people, not portals.
— IT-staffing recruiter
06 / 09 Depth detection

Help me tell the doers from the watchers

Systems flatten complex careers into text strings. Someone who touched Python 8 years ago looks identical to someone who shipped with it yesterday. They burn hours opening résumés to check who actually did the work.

A candidate who used Python 8 years ago looks identical to someone who used it yesterday.
— IT-staffing recruiter
07 / 09 Warm rediscovery

Re-engage the people I already know

Every past search leaves a trail of strong, half-warm candidates. Reaching back to someone I've already spoken to converts far faster than chasing a cold stranger — surface those passive candidates before I start from zero.

Someone I've engaged before closes quicker than anyone I find new.
— Agency recruiter
08 / 09 Delegate the routine

Let me trade volume for the hard roles

High-volume, look-alike hiring eats the calendar and rarely needs senior judgment. Unload that redundant load so I can lean into the complex, niche searches where I actually add value.

Many IT roles are very similar and can be delegated to my juniors.
— In-house TA
09 / 09 Market briefing

Brief me before the high-stakes conversations

Before going deep with a hiring manager or a candidate, I lean on AI to build a fast read on the role, the skills and the market — so I walk in able to guide the conversation and the hire, not catch up to it.

I use AI to get smart on a role before I ever step into the room.
— IT-staffing recruiter

Combined learning
from Industry & users

The market scan showed the industry's pace, and recruiter interviews uncovered real challenges. Pinned side by side along the four hiring stages where an agent can help, the two streams kept landing on the same directions — here are the insights.

User input — recruiter interviews Industry input — market scan
01Requisition

Turn a vague brief into a market-sharp, competitive JD

User"I use AI to get smart on a role before I step into the room."
IndustryMulti-step reasoning on JDs, primed with live market data.

Co-create glass-box criteria — never impose a black-box score

User"Don't take away my expertise and the controls I know by heart."
IndustryInbound agents with explainable, auditable scoring.
02Sourcing

One natural-language query, every source searched in parallel

User"Keep the list full — I'll spend my hours on people, not portals."
IndustryUnified search + an always-on outbound engine.

Revive silver-medalists before starting from a cold list

User"Someone I've engaged before closes quicker than anyone new."
IndustryRediscovers past ATS candidates for the open role.
03Screening & Selection

Surface depth — tell the doers from the watchers

User"Python 8 years ago looks identical to someone who used it yesterday."
IndustrySemantic skills graph & talent intelligence.

Read résumés for human nuance; flag the AI-polished sameness

User"A 1-year stint isn't a red flag — it's a human story."
IndustryRésumé-fraud detection + richer-than-résumé signals.
04Interview & Assessment

Auto-run the loop — scheduling, feedback, keeping candidates warm

User"Take the unproductive grind off my plate."
IndustryAI scheduling + always-on coordination.

Role-fit, unbiased assessments feeding data-driven picks

User"Add objective criteria over pure intuition."
IndustryRich, multi-format assessments + recruiter-bias reduction.
i

How might weCapture one intent across every hiring need

The answerOne natural-language intake that detects intent and routes to the right workflow.
ii

How might weKeep AI and human close at every step

The answerA shared workspace — human-in-command throughout.
iii

How might weBring market research in early

The answerDemand-supply gaps, salary bands and JD optimisation surfaced at intake.
iv

How might weCapture requirements with least effort

The answerAI listens to the briefing call and fills fields live.
v

How might weBuild one multi-platform talent pool

The answerA single query across Resdex, hirist, iimjobs and the internal ATS.
vi

How might weRe-discover past talent

The answerAgents resurface silver-medalists as roles reopen.

Read across the funnel, these directions cluster into three modes a recruiter actually works in — deep solo work, the handoff to the hiring manager, and coordinating the loop. Each mode wants a different kind of help, so the agent plays a different role in each.

💡 Deep work of hiring 9 needs
"Like a research analyst sitting beside the recruiter — ready the moment she asks."

Emily works solo here — reading the brief, researching the role, sourcing and screening. Focused, uninterrupted knowledge work where the copilot is a quiet research partner.

How might the agent behave

Surfaces signal, drafts the JD, scores fit, suggests the next move — then stays in the background until Emily asks. Earns trust by showing its logic, never hiding behind a score.

Where it helps · 5 High-Priority
  • Accurate requirement intakeHIGH
  • JD generation & optimisationHIGH
  • Role & market intelligence — fillability, salary bands
  • Unified search across Resdex, ATS & webHIGH
  • Natural language → Boolean query builderHIGH
  • Talent-pool curation & silver-medalist revival
  • Application review copilot
  • Glass-box, co-created screening criteriaHIGH
  • Daily briefing & next-best-action
Handoff to the manager 6 needs
"Like a coordinator who packages the brief and chases the sign-off."

Emily's work is done — now she has to transfer context to the hiring manager: shortlists, comparisons, alignment on criteria, approvals. The copilot packages her thinking for someone else's consumption.

How might the agent behave

Generates the shareable artifacts — comparison views, prep kits, approval flows — so the manager gets complete, digestible context. Tracks the response and nudges when a decision stalls.

Where it helps · 2 High-Priority
  • Manager alignment & approval workflowHIGH
  • Candidate comparison matrix
  • Interview-ready shortlist & shareable slate
  • Interview prep-kit generatorHIGH
  • Offer approval & generation
  • Manager visibility dashboard
👤 Coordinating the loop 6 needs
"Like an executive assistant keeping every party in sync."

Emily is orchestrating between the manager, panelists and candidates — scheduling, collecting feedback, keeping people warm, running the dance of the interview process. The copilot becomes a coordination engine.

How might the agent behave

Automates scheduling, sends reminders, synthesises panel feedback, keeps candidates warm via Naukri 360. Flags blockers and delays before they stall the loop.

Where it helps · 2 High-Priority
  • Smart interview schedulingHIGH
  • Feedback collection & synthesisHIGH
  • Candidate warm-keeping engine
  • Panel calibration assistant
  • Pre-boarding engagement sequence
  • Intelligent rejection communication
ii
Reading the brief correctly
002 / 008
The Real Problem

"Agentic AI for recruiting" isn't one design problem.

On paper the ask was simple: an AI layer on Naukri's recruiting products that actually does work — sourcing, screening, interviewing — not a chatbot bolted on the side. That sentence holds in a planning meeting and falls apart the moment you try to design from it. Pulled apart, it was several problems stacked on top of each other.

Problem 01 — the introduction

An agent is closer to a coworker you have to introduce

Not a feature you bolt onto a page — something you have to name, explain the limits of, and earn a working relationship with, before a single screen exists. Design the introduction, or the product never gets used.

Problem 02 — the mirror

Their anxiety is our anxiety

If designers get anxious about AI reducing the need for a designer, a recruiter gets anxious about AI reducing the need for their judgment on who gets hired. That's not a footnote — it's a large part of what has to be designed for.

Problem 03 — the open field

No walls to bump into unless you build them

A natural-language brief, or a natural-language interview, is what makes it feel less like software and more like working with someone — and exactly what lets someone wander off and get lost. The rails have to be designed in, invisibly.

Problem 04 — the shapes of hiring

Three rhythms, one product that can't split in three

A quick backfill, a senior bar-raising hire, and screening a pile of resumes you already have are three different tasks. The product had to hold all three without turning into three separate products.

THE FRAME THAT SHAPED EVERYTHING

None of these had an answer sitting inside the brief. So instead of picking a direction and committing, I did what works when a problem is this fuzzy — build a few rough, half-formed answers and see which survives contact with a real recruiter.

iii
Early bets
003 / 008
Three Different Products

Not a copy test — three genuinely different products.

I put three rough but working ideas in front of recruiters, plus a round of internal dogfooding on small real jobs. Each was a different answer to "where does the agent live?" Switch between them — the difference is mostly how they feel to talk to, which is why it only showed once there was something real to talk to.

Bet 01 · Talent Cloud

Everything Naukri does, stitched into one surface

Natural language as a simplifying layer; agents never surfaced to the user, just orchestration underneath. It tested well with heavy Naukri users who recognised what was being stitched together.

Why it lost

Everyone else found it alien — it assumed you already carried a mental map of "Naukri as a bundle of products." It also worked against where interfaces are heading: intent-led, not platform-first.

Bet 02 · Naukri Copilot

One assistant that follows you everywhere

Never switch context — the copilot is wherever you are. This genuinely solved the simplicity problem the first bet couldn't.

Why it lost

People outside the core base found it restrictive — closer to talking to "a Naukri feature" than something working for them. They wanted their goal out front — sourcing, screening — not the brand standing behind it.

Bet 03 · Goal-based agents — the winner

Surface the help, hide the platform

Each agent quietly uses whatever Naukri capability it needs behind the scenes, without asking the user to think about Naukri as a platform at all. Across the three prototypes and dogfooding, this was consistently picked up fastest with the least explaining.

Why it won — and a side finding

What felt comfortable was the product telling recruiters how it could help, instead of them learning something new to ask. It also surfaced the adoption truth: nobody wanted zero-to-"AI runs my hiring" in one step — they wanted one small thing first.

iv
Designing the design process
004 / 008
AI-Native Design Process

Agentic experience design requires an AI-native design process.

Designing in code is the norm now; materialising an idea is one prompt away. So craft stops being the bottleneck — judgment becomes it. I ran this as an agent–human collaboration: AI for divergence and synthesis at machine speed, me for intent, taste, and the calls that matter.

THE OLD CENTRE OF GRAVITY

How to design

  • Pixels, screens, redlines
  • Craft is the bottleneck
  • One direction at a time
  • Weeks to a testable artefact
WHERE IT MOVED

Why to build

  • Intent, framing, judgment
  • Taste is the bottleneck
  • Many directions in parallel
  • Hours to a living concept
FIG. 06 — THE AI-NATIVE DOUBLE DIAMOND

Same four moves — discover, define, develop, deliver. But AI blows the divergent halves wide open — explore more directions, in parallel — and collapses the convergent halves to hours. The faint dashed shape is the classic diamond; the solid one is the range AI made reachable.

PROBLEM SPACE are we solving the right problem? SOLUTION SPACE are we building the right thing? DISCOVER diverge · go wide DEFINE converge · go sharp DEVELOP diverge · go wide DELIVER converge · go sharp AI-CONSUMABLE KNOWLEDGE BASE · context .mds carried through every phase
01 · DISCOVER

Discover

generate context, not just gather it

Recruiter roundtables and interviews run alongside AI deep-research — competitor teardowns and positioning, all crawled and distilled in parallel into context .mds.

NotebookLMPerplexityMANUSdeep-research .mds
02 · DEFINE

Define

synthesis at machine speed

Disparate threads connected into nine recruiter mindsets and the bets that followed — hypotheses grounded in real signal, not vibes.

NotebookLMObsidianhypothesis maps
03 · DEVELOP

Develop

concept to interaction in hours

Many interaction paradigms prototyped at once — voice-first, the requirement document, copilot evaluation — explored in parallel instead of one at a time.

StitchFigmaFigma Make
04 · DELIVER

Deliver

code-first interaction design

Validated concepts stitched into one living prototype, refined directly in code, then pressure-tested with leadership and recruiter partners — fail fast, narrow early.

Figma MakeClaude Codeconcept validation
The stack behind the diamond
NotebookLMResearch synthesis — connecting roundtables, interviews and secondary sources into themes.
PerplexityDeep research on positioning, features and the competitive landscape.
MANUSStructured competitor product teardowns, crawled and distilled.
StitchRapid AI-generated UI explorations — concepts in hours, not weeks.
Figma · Figma MakeAssembling validated concepts into cohesive, end-to-end interactive flows.
Claude CodeCode-first refinement of interaction micro-details until it felt real.
ObsidianAI-consumable knowledge base — context every tool could read at each stage.
Human-in-commandMe — framing the why, holding the line, making the calls AI can't.
v
HMW → Ideas
005 / 008
The Explorations

HMW → Ideas.

The six directions were still just words. I turned them into seven sharp "how might we" questions and prototyped a working answer to each, all at once. Every probe shipped as a living concept in hours, not a static mockup, so I could feel the interaction and kill what didn't earn its place.

iRIA · INTAKE

How might weCapture one hiring intent across every platform

Some recruiters hire via Resdex, others through NVite or AIrex. Could a single intent capture read the ask once and route it across Naukri's whole talent ecosystem?

What I prototypedUniversal Intent IntakeOne natural-language brief detects intent and routes to the right workflow — tool-switching gone at step one.
Concept — universal intent intake
iiTHE WORKSPACE

How might weKeep AI and human close at every step

Hiring is a step-by-step relay that recruiters run across a stack of tools. Could one workspace hold all of it — the talent cloud working behind the scenes?

What I prototypedThe Mandate CanvasEight connected nodes on one surface, human-in-command end to end — beat a wall of browser tabs.
Concept — the mandate canvas
iiiKAI · ANALYTICS

How might weBring role research and market check in early

Good hiring leans on context a recruiter builds over years — which quietly caps the roles they can take on and slows their climb to harder briefs.

What I prototypedMarket Reality at IntakeFillability 72%, salary band ₹38–68 LPA (median ₹52L), 14 active competitors — surfaced before sourcing.
Concept — market reality at intake
ivRIA · REQUIREMENTS

How might weCapture requirements with the least effort

Hiring is a lot of talking across stakeholders, and every conversation can convolute the actual ask — drifting away from the right hire.

What I prototypedLive Requirements CaptureAI listens to the briefing call and fills fields live — 8 notes, 6 fields, role understanding climbing in real time.
Concept — live requirements capture
vNOVA · SOURCING

How might weBuild one pool — and re-find past talent

Recruiters don't think in silos; juggling sources to nail the right talent fast is a hassle, and yesterday's silver-medalists quietly slip away.

What I prototypedOne Pool, Every SourceA single query across Resdex, internal ATS, past applicants, public web and referrals — re-checked daily, silver-medalists resurfaced.
Concept — one pool, every source
viSCREENING

How might weCo-create screening criteria, not an AI black box

Most platforms hand recruiters a score and hide the why. They're expected to absorb AI in the workflow but get no transparent way to manage screening.

What I prototypedGlass-box ScreeningA co-created question set — technical, behavioral, deal-breaker — every card editable and explainable. Trust comes from seeing the logic.
Concept — glass-box screening
viiMIRA · OUTREACH

How might weEngage candidates holistically, personalized at scale

Every recruiter wants to leave a mark on the right-fit candidate — but that personal touch burns time they can't spare across many open roles.

What I prototypedRe-Engage CampaignsMira spots competing offers and drafts personalized re-engagement Nvites at ~2× response — personalization without the manual grind.
Concept — re-engage campaigns
07 probes

Explored in parallel, judged on signal — not polish. The probes that held up are what converged into the six-agent product that follows.

vi
Introducing Hiremate
006 / 008
The Design Challenge

Agentic systems break the rules of traditional UX.

THE HYBRID TRAP

Mixing conversational chat and agentic execution on the same surface fragments user trust — people stop knowing which interface path to trust. Hiremate keeps them deliberately separate: natural language for intent capture, dedicated agent workspaces for autonomous execution.

Invisible reasoning

Users see outcomes, not logic

Agents that rank or score without explanation break trust fast. Recruiters have seen black-box tools — hand them a shortlist with no reasoning and they'll override every result, or abandon the system entirely.

Hiremate's answer

Glass-box screening: every candidate card carries a plain-English fit reason. "Strong on Java + fintech, 18-day notice, in-band salary." The logic is always visible, always auditable — never a score without a sentence.

Autonomy ambiguity

When should the agent act vs. ask?

Unclear thresholds between autonomous action and confirmation create friction both ways — too many interruptions and the agent's a nuisance; too much silent action and recruiters get surprised by decisions they never approved.

Hiremate's answer

A clear escalation model: the orchestrator acts silently on sourcing and scheduling, surfaces to the recruiter the moment a call needs judgment. In-command without babysitting the pipeline.

Misaligned intent

Vague briefs cause downstream agent drift

An agent sourcing on an incomplete brief will surface the wrong candidates — and by the time the recruiter catches it, three pipeline stages have already run on broken context. One-shot accuracy is a myth in complex hiring.

Hiremate's answer

Progressive clarification at intake: the Define agent converts a single sentence into a verified brief before sourcing begins. "Sr. PM in Mumbai, 6–8 yrs, ₹25–45 LPA" becomes a complete, locked mandate.

Context fragility

State lost across multi-agent handoffs

Five agents in sequence means five failure points for context loss. If Sourcing doesn't carry what Define established, the pipeline degrades silently — each handoff a potential break in the continuity of a hire.

Hiremate's answer

One shared workspace holds the full brief, candidate pool, screening criteria, and pipeline state — persistent across all five agents, visible and editable at any step. Context doesn't get passed between agents; it lives in one place all of them read.

From challenge to design

Each failure mode had a specific answer. Four "how might we" questions that shaped the core of Hiremate's agentic layer — and the decisions that followed.

AINVISIBLE REASONING

How might weMake agent reasoning visible without turning every decision into an audit log

Recruiters don't want a wall of logs — but they can't trust a score with no explanation. The challenge: surface just enough reasoning to build confidence, without adding cognitive load to every candidate review.

Design responseFit reasoning on every candidate card"Strong on Java + fintech, 18-day notice, in-band salary." One sentence per candidate, always visible. The logic behind the score — never a number standing alone.
Concept — fit reasoning on candidate card
BAUTONOMY AMBIGUITY

How might weDefine exactly when the agent acts autonomously vs. surfaces to the recruiter

Draw the line too conservatively and the agent becomes a checkbox tool. Too aggressively and recruiters lose control at the moments that matter. The threshold had to be designed deliberately — not left to the model.

Design responseThe orchestrator escalation modelHiremate acts silently on sourcing and scheduling. It surfaces the moment a call needs human judgment — in-command without babysitting every step.
Concept — orchestrator escalation model
CMISALIGNED INTENT

How might weTrust a single intent capture to stay true across five downstream agents

Intent drifts the further it travels from its source. If the Define agent locks the wrong brief, every downstream agent runs on a false premise — and the recruiter won't catch it until the shortlist is already wrong.

Design responseProgressive clarification before sourcing locks"Sr. PM, Mumbai, 6–8 yrs, ₹25–45 LPA" — one message becomes a verified brief the recruiter confirms before anything runs. Lock it right once; trust it everywhere.
Concept — progressive clarification
DCONTEXT FRAGILITY

How might weKeep full context intact across five agent handoffs without burdening the recruiter

Each handoff is a gap where context can simplify, get misread, or drop entirely. Agents passing summaries to each other is a game of telephone — on a hire that matters.

Design responseOne persistent mandate canvasBrief, pool, criteria, pipeline state — all on one surface. Every agent reads the same source of truth. Nothing gets summarized in transit; the recruiter edits it directly if anything's off.
Concept — one persistent mandate canvas
Naming the team

Eight task-agents were too many. Nobody wants eight direct reports on day one.

Early on there were closer to eight separate agent identities — each mapped tightly to a single task, the way you'd name features, not teammates. That's fine in a spec. It falls apart the moment you ask a recruiter to build a relationship with "the team." So I collapsed it — every old identity still maps onto a survivor underneath. Press to collapse.

Orchestrate

Coordinate & plan the hire

Becomes Hiremate — also absorbs outreach, HM reviews & post-offer follow-ups
Intake

Define the role

Becomes Define
Find

Source profiles

Becomes Sourcing
Filter

Screen resumes

Becomes Screening
Assess

Run interviews

Becomes Interview
Book

Schedule slots

Becomes Scheduler
Engage

Outreach & re-engage

Sync

HM review, handoffs & post-offer

The number a recruiter has to hold in their head went from eight to six — Hiremate plus five specialists — while every underlying task still has a home. Nothing broke on the way down.

The Product

One orchestrator. Five specialists.

Hiremate is the conductor the recruiter actually talks to — it reads the brief, routes the work, watches the signals, and escalates the moment a call needs human judgment. Beneath it, five specialists each own a stage of the pipeline and hand off to the next: intake to brief, brief to longlist, longlist to shortlist, shortlist to interview, interview to calendar.

00

Hiremate

Orchestrator

Coordinates the five specialists — reads the brief, routes work, watches signals, escalates to the recruiter when judgment is needed.

SIGNATURE MOMENT

Engages on every conversation, answers any question, and assigns it to the right agent.

01
Define agent mascot

Define

Intake → Brief

Turns a plain chat into a structured brief — zero forms.

SIGNATURE MOMENT

"Need a Sr. PM in Mumbai, 6–8 yrs, ₹25–45 LPA" — a complete brief in one message.

02
Sourcing agent mascot

Sourcing

Brief → Longlist

Searches 9.5 Cr Resdex profiles plus the open web, continuously.

SIGNATURE MOMENT

Resurfaces silver-medalists from past roles the moment a similar role reopens.

03
Screening agent mascot

Screening

Longlist → Shortlist

Scores fit with a plain-English reason for every candidate — no blind scores.

SIGNATURE MOMENT

"Strong on Java + fintech, 18-day notice, in-band salary."

04
Interview agent mascot

Interview

Shortlist → Signal

Drafts questions and runs vernacular voice screens.

SIGNATURE MOMENT

A Hinglish voice screen on WhatsApp — on the candidate's commute.

05
Scheduler agent mascot

Scheduler

Signal → Calendar

Books interviews on every calendar — zero clicks.

SIGNATURE MOMENT

A panel of 3, time-zone aware — and it reschedules itself on a decline.

I gave the team a face — pixel-art mascots, so the AI reads as a set of proactive teammates rather than a faceless black box. Warm, never robotic.

The philosophy, made real

"Recruiter always decides" is easy to say, hard to build on every screen.

Saying it is easy. Building a product where it's true on every single screen — after months spent convincing someone these agents are worth trusting — is the harder problem. Two mechanisms carry most of that weight. Both are interactive below.

The trap is asking someone to trust a judgment they can't see. So nothing happens quietly: an agent's real moves surface as proposals, not actions — and before an agent judges any candidate, the recruiter sets the bar first.

Mechanism 01 · The Curtain

Proposals, never actions

Anything that matters — share, reject, shortlist, invite — slides in as a plain, timestamped list the recruiter has to approve. Fire it.

The Sourcing agent finished a pass. It won't act on its own — it asks first.
Sourcing · proposedjust now
  • 09:41Read the locked brief — Sr. PM, Mumbai, 6–8 yrs
  • 09:41Scanned 9.5 Cr Resdex profiles + open web
  • 09:42Re-found 4 silver-medalists from a past role
  • 09:42Wants to move 38 candidates to Screening
Mechanism 02 · Calibration

You set the bar before the AI does

Before an agent judges real candidates, you judge a small sample. Mark each — the system lines up its own bar to match yours.

Ananya R.
7 yrs · fintech PM · Mumbai · shipped payments
Vikram S.
4 yrs · B2B SaaS · Pune · no fintech
Meera K.
8 yrs · payments PM · Bengaluru · 45-day notice
Rohit D.
3 yrs · associate PM · Delhi · early career
Sana Q.
9 yrs · lending PM · Mumbai · ex-unicorn
Bar calibrated 0 / 5

Judge the sample first. The agent watches what you pick — and only then does it start scoring the pool the way you would.

Same system, different depth

One panel runs a quick backfill, a senior hire, and a resume pile — differently.

Rather than three tools, the product runs three pipeline variants through the same underlying panel — the shape of the interaction never changes, only how deep it goes. Learn one and the others already feel familiar. Switch between them.

Inside the product

Five surfaces where the team does the work.

From a single sentence to interview-ready — each surface keeps the recruiter in command and the agents doing the lifting.

Feature 01

Natural-language interaction for every part of hiring

Talk to your hiring team in plain language — start a new role, update an old one, or pull live stats. No forms, no menus, no tab-hopping.

Feature 02

Agent-assisted requirement dashboard

Every open mandate on one surface. Agents keep each brief current, flag what needs your input, and surface the next best action.

Feature 03

Agent pages for specific, task-based engagement

Step into a focused workspace per task — sourcing, screening, scheduling — where the right specialist agent does the heavy lifting beside you.

Feature 04

Agent-led pool analysis

Point an agent at your pool and it reads depth, fit and intent across thousands of profiles — surfacing who actually matches, not who keyword-matches.

Feature 05

Enhanced candidate cards across hiring stages

Richer-than-résumé cards carrying behavioural signal, fit reasoning and stage context — the same card, smarter at every step of the pipeline.

Feature 06

A design system built in code, in parallel

Tokens, components and patterns designed alongside the product itself — consistency and scale built in, not bolted on later. The new way to collaborate in the agentic design age.

Strategy from the market scan, friction from the recruiters, six directions, seven probes, one orchestrated team — Hiremate is what held up. An agentic hiring team grounded in the one thing the market couldn't copy: India's own first-party data.

vii
The method, not the artefact
007 / 008
Designing In Code

Some calls only exist with the file open.

Prototyping in code started as a necessity — the feeling of an agentic product lives in timing, and timing can't live in a Figma frame. It turned into how the whole thing got designed. A few decisions that a diagram would never have shown us.

Timing you can't fake

A typing indicator has a right length

Clear too fast and it feels fake; linger too long and it feels stuck. There's an actual constant for this — TYPING_MIN_MS = 2800 — arrived at after rounds of watching it, adjusting, watching again. The curtain's slide-in went through the same loop after it read wrong in a session.

Found 38 strong matches — 4 are people you've spoken to before. Want me to line them up for Screening?
The engine decision

Sometimes you duplicate instead of share

The instinct was to fold the new flow into the existing assistant engine — it already did most of the job. I didn't. That engine had grown into a large, load-bearing state machine running the live assistant in production.

Wiring a second flow in risked breaking a shipped feature. So the new flow was built off to the side, reusing only the parts meant to be shared — chat components, config cards, calibration — and accepting some duplication in exchange for not risking what was already live. A diagram wouldn't have shown us that trade-off.

Where the rigour moved

The version graveyard is a record of the method, not clutter

The codebase still has several fully-built older versions sitting next to the current ones — home-page concepts, generations of the assistant flow, versions of requirement-creation. That's the method: build a competing idea all the way to something real, test it, keep what wins, and don't bother deleting the losers. One commit removed the projects search bar; the next put it back — normally a two-week debate in a review deck, here an afternoon, because trying the other version was as fast as arguing about it.

None of this skipped rigour — it moved where rigour lived. Two internal audits swept the product for drift: a colour, a spacing value, a component state gone quietly off-brand. Each became a dated, specific decision in a markdown file sitting next to the code — so a panel opening at 70% not 50%, or an active tab marker being brand violet not muted grey, got decided once, correctly, instead of reinterpreted by whoever touched it next.

viii
Where it stands
008 / 008

It's easy to tell this as a features story — six agents, three pipelines, a pile of shipped screens. The part worth taking away is underneath that.

i

Every real call was about trust and risk

How many agents is too many; where the recruiter has to vote before the AI acts; when it's safer to duplicate code than share it; 50% or 70%. No tool made those for us.

ii

The tools made it faster, not smarter

Designing straight in code made it quick to try things and see what was actually true. It didn't tell us what to build. Judgment stayed the bottleneck — which is the point.

iii

The job changed — it didn't shrink

It changed what the work needs to be fluent in: reading a fuzzy brief right, understanding how trust gets built in small steps, and knowing the codebase well enough to make the call yourself.

Which is the same question a lot of us are sitting with about our own field — whether agentic tools shrink the need for a designer in the room. Building this one didn't shrink it.

What it proved

It already ships.

Designed in code, not handed off flat Dev team building in 2 days API + tokens wired in minutes Interaction & layout variants, tested fast Stakeholders & users in the loop early Naukri's most advanced agentic offering

Designed in code, not handed off flat — the dev team was building in two days, wiring APIs and pulling tokens in minutes. The same medium meant fast iteration, early stakeholder and user input, and reactions folded in before anything hardened. It's becoming the most advanced thing Naukri has built.

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