UX, research, product strategy — all three mid-renegotiation. These essays are how I think through what changes, what stays, and what it means to build things in a moment when the tools just rewrote themselves.
A short visual reflection on the year's key happenings in design and AI — notes from the design trenches, told as a slide deck rather than an essay.
5 tried-and-tested AI-first tools for designers to plan product features like a PM — strategy, insights, roadmap and beyond.
Reimagining everyday objects through design metaphors — a throwback from 2015 on how the familiar becomes invisible, and how to bring intention back to it.
I started planning my work around Claude's 5-hour windows without consciously deciding to. Scarcity, anticipation, unpredictable gifts — small design choices with real effects on how you work, rest, and think.
The mechanics of AI access matter as much as the access itself. No signal you're running low. No explanation of what costs what. Just a cutoff. What that taught me about trust in AI products.
Token limits forced me to pause and notice: the quality a design thinker brings is being quietly outsourced to Claude. Some process changes that helped me reclaim it.
6-7 months deep in AI-assisted workflows and I realised: I'd slowly traded engagement time with users for learning the new art of shipping. That trade deserves more scrutiny.
Building is getting commoditised. The role is forking — design engineer vs. problem framer. But most orgs will still hire one person for both and call them a Product Designer.
The environmental cost of running AI at scale is real. So is the cost of ideas we couldn't generate without it. Balancing those two numbers isn't optional.
Ben Affleck said it about acting, but it lands exactly right for design. Knowing how to work is skill. Knowing when to stop — that's art. AI changes the former, not the latter.
A painting on a shirt led me down a rabbit hole. Raphael put Plato and Aristotle at the centre — one pointing up, one pointing down. Instinct and reasoning. Designers have been doing that balance for centuries.
Got a Figma plugin update integrating Claude Code. Thought "this is how I'll build everything now." Ten minutes later, Claude dropped their own design workflow. The learning never stops — and that's the problem.
What it looked like to take Naukri's core revenue product and evolve it into PremiumX — from ground strategy to first concept to launch.
Practically using the butterfly effect in UX — a design toolkit from practice on how small, deliberate design decisions cascade into large-scale outcomes.
Can design exist for its own sake inside corporate teams? Personal learnings from a decade of corporate stints — on craft, compromise, and carving space for both.
Learnings from a decade of creative struggles — on what designer's block actually is, why it hits, and the honest toolkit for getting past it.
No cadence, no calendar. When something clicks — about AI, design, or how the two keep colliding — it goes on LinkedIn. Follow if you want to catch it when it lands.
Open to advisory conversations, speaking, and collaborations on design practice.